To develop and implement a short-term issue advocacy program to secure in the Missouri state Senate passage of legislation benefiting wireless telephone consumers.

Soapbox targeted state Senators representing areas with institutional opposition to the bill with a high energy grassroots + grass tops advocacy campaign that included phone calls, e-mails, individual and group letters, and letters-to-the-editor of their local newspapers promoting passage of the legislation.

The legislation, HB 209, passed the Missouri state Senate by an overwhelming 23-8 margin.