Tony Wyche is the principal and owner of Soapbox. He oversees all of the firm’s activities and supervises all client relations. He has two decades of experience in the strategic communications field, much of that developing and executing successful public relations and public affairs campaigns in Missouri and across the Midwest.

Wyche has served as director of communications, strategist, and senior adviser to numerous successful statewide campaigns, including those of late Governor Mel Carnahan and U.S. Senator Claire McCaskill. On top of developing and executing earned media strategies, Tony has extensive experience managing grassroots communications and issue advocacy campaigns. He has helped clients such as Wind Capital Group, the Missouri Foundation for Health, AT&T, General Motors, Microgrid Energy, the Coalition for a Healthy and Active America, and the Natural Resources Defense Council raise their positive profiles and promote key policy objectives to target audiences.

Wyche is a graduate of Wake Forest University in North Carolina. He resides in St. Louis, Missouri.